[{"data":1,"prerenderedAt":445},["ShallowReactive",2],{"footer-primary":3,"footer-secondary":93,"footer-description":119,"digging-the-rabbit-hole-idea":121,"digging-the-rabbit-hole-idea-next":174,"sales-reps":193},{"items":4},[5,29,49,69],{"id":6,"title":7,"url":8,"page":8,"children":9},"522e608a-77b0-4333-820d-d4f44be2ade1","Solutions",null,[10,15,20,25],{"id":11,"title":12,"url":8,"page":13},"fcafe85a-a798-4710-9e7a-776fe413aae5","Headless CMS",{"permalink":14},"/solutions/headless-cms",{"id":16,"title":17,"url":8,"page":18},"79972923-93cf-4777-9e32-5c9b0315fc10","Backend-as-a-Service",{"permalink":19},"/solutions/backend-as-a-service",{"id":21,"title":22,"url":8,"page":23},"0fa8d0c1-7b64-4f6f-939d-d7fdb99fc407","Product Information",{"permalink":24},"/solutions/product-information-management",{"id":26,"title":27,"url":28,"page":8},"63946d54-6052-4780-8ff4-91f5a9931dcc","100+ Things to Build","https://directus.io/blog/100-tools-apps-and-platforms-you-can-build-with-directus",{"id":30,"title":31,"url":8,"page":8,"children":32},"8ab4f9b1-f3e2-44d6-919b-011d91fe072f","Resources",[33,37,41,45],{"id":34,"title":35,"url":36,"page":8},"f951fb84-8777-4b84-9e91-996fe9d25483","Documentation","https://docs.directus.io",{"id":38,"title":39,"url":40,"page":8},"366febc7-a538-4c08-a326-e6204957f1e3","Guides","https://docs.directus.io/guides/",{"id":42,"title":43,"url":44,"page":8},"aeb9128e-1c5f-417f-863c-2449416433cd","Community","https://directus.chat",{"id":46,"title":47,"url":48,"page":8},"da1c2ed8-0a77-49b0-a903-49c56cb07de5","Release Notes","https://github.com/directus/directus/releases",{"id":50,"title":51,"url":8,"page":8,"children":52},"d61fae8c-7502-494a-822f-19ecff3d0256","Support",[53,57,61,65],{"id":54,"title":55,"url":56,"page":8},"8c43c781-7ebd-475f-a931-747e293c0a88","Issue Tracker","https://github.com/directus/directus/issues",{"id":58,"title":59,"url":60,"page":8},"d77bb78e-cf7b-4e01-932a-514414ba49d3","Feature Requests","https://github.com/directus/directus/discussions?discussions_q=is:open+sort:top",{"id":62,"title":63,"url":64,"page":8},"4346be2b-2c53-476e-b53b-becacec626a6","Community Chat","https://discord.com/channels/725371605378924594/741317677397704757",{"id":66,"title":67,"url":68,"page":8},"26c115d2-49f7-4edc-935e-d37d427fb89d","Cloud Dashboard","https://directus.cloud",{"id":70,"title":71,"url":8,"page":8,"children":72},"49141403-4f20-44ac-8453-25ace1265812","Organization",[73,78,84,88],{"id":74,"title":75,"url":76,"page":77},"1f36ea92-8a5e-47c8-914c-9822a8b9538a","About","/about",{"permalink":76},{"id":79,"title":80,"url":81,"page":82},"b84bf525-5471-4b14-a93c-225f6c386005","Careers","#",{"permalink":83},"/careers",{"id":85,"title":86,"url":87,"page":8},"86aabc3a-433d-434b-9efa-ad1d34be0a34","Brand Assets","https://drive.google.com/drive/folders/1lBOTba4RaA5ikqOn8Ewo4RYzD0XcymG9?usp=sharing",{"id":89,"title":90,"url":8,"page":91},"8d2fa1e3-198e-4405-81e1-2ceb858bc237","Contact",{"permalink":92},"/contact",{"items":94},[95,101,107,113],{"id":96,"title":97,"url":8,"page":98,"children":100},"8a1b7bfa-429d-4ffc-a650-2a5fdcf356da","Cloud Policies",{"permalink":99},"/cloud-policies",[],{"id":102,"title":103,"url":81,"page":104,"children":106},"bea848ef-828f-4306-8017-6b00ec5d4a0c","License",{"permalink":105},"/bsl",[],{"id":108,"title":109,"url":81,"page":110,"children":112},"4e914f47-4bee-42b7-b445-3119ee4196ef","Terms",{"permalink":111},"/terms",[],{"id":114,"title":115,"url":81,"page":116,"children":118},"ea69eda6-d317-4981-8421-fcabb1826bfd","Privacy",{"permalink":117},"/privacy",[],{"description":120},"\u003Cp>A composable backend to build your Headless CMS, BaaS, and more. \u003C/p>",{"id":122,"slug":123,"vimeo_id":124,"description":125,"tile":126,"length":127,"resources":8,"people":128,"episode_number":135,"published":136,"title":137,"video_transcript_html":138,"video_transcript_text":139,"content":8,"status":140,"episode_people":141,"recommendations":161,"season":162,"seo":8},"30a30326-0bd0-4a40-b680-8c652f58a746","idea","917623408","In this episode, Matt and Kevin discuss the inspiration behind the Directus TV project.","3c6dfa45-4322-44a8-9163-f163f2e2db29",14,[129,132],{"name":130,"url":131},"Kevin Lewis","https://directus.io/team/kevin-lewis",{"name":133,"url":134},"Matt Minor","https://directus.io/team/matt-minor",1,"2024-03-04","The Idea","\u003Cp>Speaker 0: Hello, everyone, and welcome to the first episode of digging the rabbit hole. This is a series created almost in response to having quite a lot of interest into how this whole platform you're watching this show on came to be. Joining me today is my friend and colleague, Matt. Would you like to introduce yourself?\u003C/p>\u003Cp>Speaker 1: Yeah. Sure. Hey, everyone. I'm Matt Minor. Demand gen marketing, all of the things that you think of when it comes to marketing that's kind of undermined domain.\u003C/p>\u003Cp>So great to meet\u003C/p>\u003Cp>Speaker 0: you. Excellent. And well, we've met the audience might be meeting you for the first time. The in this first episode, I wanted to talk about the inception of directors TV as a project that our team even chose to pick up and work on. And this project was was your brainchild, really.\u003C/p>\u003Cp>It's been very much been a team effort to get it to work and get it out the door, but the inception of it was yours. So I'd love if we could talk a bit about why we're even bothering with this, how it came about inspiration, stuff like that.\u003C/p>\u003Cp>Speaker 1: Yeah. Yeah. So, to give you a little background on me and my background, I come from like kind of when you think of marketing, like everybody hates marketing because marketers ruined it from like the SAS world. So it was all about like, how can I quickly get an MQL? And you probably are familiar with this where people go and download ebooks and you have to give up your email and then you're immediately hounded by SDRs so they can hit that quota and then get the revenue somehow or some way.\u003C/p>\u003Cp>And I think that's put a lot of, I think it's I think it's really tarnished marketing because at the core of it is like we just want to connect people with a solution that's going to make their life better. That's it. And last year was my first experience in the dev tool world and actually marketing to developers and engineers and found out that they have very good meters. So the traditional playbooks don't work. And it was hard to learn that as an experience, but I think it made us all better and us as a company better because we realized we have to build relationships at scale.\u003C/p>\u003Cp>And the way to do that, I think, is by creating actual good content. And a lot of this came from your domain of DevRel. And how can we marry that with, like, the traditional marketing of connecting people to solutions? So those two things combined with the rise of AI last year that came out of nowhere, and I found a lot of, like, the content being put out was just overly, like it was.\u003C/p>\u003Cp>Speaker 0: It's garbage. It's garbage. It's, hey, I generated garbage.\u003C/p>\u003Cp>Speaker 1: Exactly. Yeah. Very garbage. And you can't I mean, you could use a tool like HeyGen to create, like, fake videos. But I think the way of the future is no actual one to 1 you watching somebody.\u003C/p>\u003Cp>And I think that's why people are addicted to TikTok and YouTube and all that stuff. So kind of a long winded answer, but that's kind of where the idea generated was, like an amalgamation of, like, all of these things of how can we create really good content that cuts through the noise that is helpful and doesn't, you know, isn't like us chasing the almighty dollar. Like, how can we actually help the ecosystem?\u003C/p>\u003Cp>Speaker 0: Yeah. And, I we will make a good developer relations practitioner practitioner out of you yet, mister Miner, because that's exactly that is the discipline of DevRel. And what this project really has become is almost expanding that outside of just the realm of DevRel, at least at directors and across the entire organizations as we have created shows that not only benefit lots of teams goals, but also get them involved. So that's been really, really pleasant as well. Can we talk a little bit about why we're not just then creating a bunch of shows on YouTube Because that is a completely viable approach.\u003C/p>\u003Cp>Right? We could be creating content on platforms where developers already are. And Yeah.\u003C/p>\u003Cp>Speaker 1: So no. That's a great, great question and great audience there because, obviously, YouTube is, like, the 2nd largest. It might I think it might have even eclipsed Google is like the largest search engine that people that people use the most used, I guess. And this is one hesitation we had when we were coming up with the idea and producing shows. And we're basically taking, we're taking YouTube out of the\u003C/p>\u003Cp>Speaker 0: we're taking YouTube out\u003C/p>\u003Cp>Speaker 1: of the equation and we're going to build it ourselves, which is like, but there's billions of people that use YouTube and we're starting from ground.\u003C/p>\u003Cp>Speaker 0: So discovery engine. It's a discovery engine.\u003C/p>\u003Cp>Speaker 1: Exactly. Yeah. So, actually, I had a great conversation with Anthony Canada, who's the CEO over at Audience Plus, which they have a platform that does what we're doing with with, DirectTV. They built like a sass around it all around own media. They're really building that.\u003C/p>\u003Cp>They're doing a really good job. And I actually asked that question. I was like, look, we're we're basically discovering this or we're basically abandoning this giant discovery platform and starting from scratch. And he was like, you know, when you go to YouTube, like, very seldom do people hang out on YouTube, watch out like hours of content like they do on Netflix. They they go to Netflix to binge.\u003C/p>\u003Cp>They go to YouTube for like the quick highlights. And same thing with TikTok. Like you go to TikTok, you've got 30 to 62nd videos and you're just scrolling through kind of that. Yeah. Getting that endorphin hit and then like going to the next one sort of thing.\u003C/p>\u003Cp>So he's like, well, what he said was we're finding a lot of companies are starting to put their best content on YouTube and like cutting out the short snippets, the best bits, the highlights, basically, and then pushing people back to their own media because that's what own media is like. You you own the audience. You're not, renting it from YouTube or Google. You're giving them the good stuff. And then if they really, truly like what you're doing and you're getting by it, then they'll come to your platform and subscribe.\u003C/p>\u003Cp>So that's the reasoning behind it. It's kind of an interesting dynamic for sure. But\u003C/p>\u003Cp>Speaker 0: the the not the renting your audience is something I was hoping you were gonna say because I think that's that's so so true. And the other benefit of owned platform and not just own media, but own platform is you get to you get the almost editorial decision around the curation of content. I feel like on YouTube and other platforms, their recommendation engine doesn't work always in the benefit of your audience, right? It works in the benefit of the goals of the platform. And you can present it in the way that makes sense for you and your audience.\u003C/p>\u003Cp>Right? We've trimmed a bunch of fat. If you look at a YouTube player or any of these platforms, you know, you look at the players and the pages that house the media, and we are very direct. We are very like, here is the content, here is the necessary information to help you get the most of it and move up move on. Now here's the next the next part if there is one or whatever.\u003C/p>\u003Cp>Here's some related content. We we have curated that experience quite intentionally for people as well. Mhmm. Yeah. We don't have availability elsewhere.\u003C/p>\u003Cp>Speaker 1: No. Yeah. And, like, just personal, like, experience. Like, when I go to YouTube, I have a 2 year old daughter, so I've got Paw Patrol intermixed with like marketing and a mix of music videos. It's it's curated to me and my interests.\u003C/p>\u003Cp>But, as like a professional, I I can't go to YouTube and and use it. I I typically go to LinkedIn, which is, you know, another, channel that's own media. I go to, like, Hockey Stack, which is a, they have a own media channel, which is really good. Watch a few videos there, podcasts. I have a few select things I go to, but there's no one single place I can go that has a bunch of really good content to help me get better.\u003C/p>\u003Cp>And that's kind of what we're trying to build.\u003C/p>\u003Cp>Speaker 0: And these these platforms, like you mentioned, HockeyStack, I've seen their platform too. It's very much aimed at their audience marketers. Right? And there isn't a lot out there that is aimed at this this audience that directors has, which is primarily developers, not exclusively, but primarily developers. There aren't a lot, if any, platforms for them.\u003C/p>\u003Cp>So I think that's interesting too. Don't get me wrong. There's a lot of video content out there for developers, curated video content too, but a lot of it is instructional. What we're doing now is we are it's purely around upskilling and continued professional development. And we're trying to and we'll talk about this in a in a future episode of Digging the Rabbit Hole.\u003C/p>\u003Cp>We've curated a content library, which is a little more multifaceted around all of the interests that our audience might have.\u003C/p>\u003Cp>Speaker 1: Yeah. No. And we talked to Jason Linkedorf about this too. And he he also believes this is where media content, it's all going for the developer world. So, it's just really cool to have, like, that mindshare with, like, somebody like Jason, who's obviously doing an incredible job building building a brand, putting out incredible shows.\u003C/p>\u003Cp>And I think it is, like he says, like, the the industry is going that way. So it's just cool to to play a part in it in what we're doing with Directus TV.\u003C/p>\u003Cp>Speaker 0: Yeah. Awesome. Before we wrap up this first episode of Dicking the Rabbit Hole, was there anything you wanted anything else you wanted to talk about in terms of the inception of the oh, another interesting note that I I have actually. The inception of this platform happened in March 2023, being a very small scrappy marketing team. It it was mentioned, you know, it had some headspace for a few weeks and it never really got off the ground.\u003C/p>\u003Cp>Right? It never became a thing we did. The whole thing came up. We finished our 1st leap week, our 1st week of announcements at the end of October 2023, and then there was a void left in our hearts. What what what fills this huge amount of stress now?\u003C/p>\u003Cp>Speaker 1: Yeah. Exactly.\u003C/p>\u003Cp>Speaker 0: And and it literally between, like, the 1st week of November and, like, just before Christmas when we released director's TV, that was the entire window in which the whole thing was formalized, built, content was made and edited and released. It was about a 6 week period, and we continue to work in that scrappy way. There's a future episode on our process and how we've managed to and how we've managed to make this work. But yeah, was there anything else you want to talk about in terms of inception?\u003C/p>\u003Cp>Speaker 1: No, I just remember actually, I remember the stand up that we had and I was like, hey, like, like content's like doing really well. What if we just all, like, made our own video series and we had our own, like, Netflix sort of thing? Yeah. And everybody was a content house. Yeah.\u003C/p>\u003Cp>Everybody was like, Oh, yeah, maybe one day, because we had so many different things going on. But as time went on and we found content was going really well, and we were able to actually produce really good content. And we have a lot of incredible people, people in this team like, John and Pedro, who are sales reps, and they host podcasts with, you know, engineering leaders and they're willing to jump in. We even did like a.\u003C/p>\u003Cp>Speaker 0: Trace talks, by the way, for people watching this. You can watch that now. But this\u003C/p>\u003Cp>Speaker 1: is the first place I've worked where everybody wants to join in and help build content.\u003C/p>\u003Cp>Speaker 0: Absolutely.\u003C/p>\u003Cp>Speaker 1: And like do good content. And I think if you have that buy in with the team, it's a lot easier to pull off. So we're we're continuing getting there. I'm really excited with what we've done so far. And don't sell yourself short, Kevin.\u003C/p>\u003Cp>Like, you're the one that pulled all this together. So you're you're the linchpin of all this happening. So it always helps to have somebody like that on the team that can project manage and\u003C/p>\u003Cp>Speaker 0: Thank you very much. I'll I'll pay you for that compliment later. Yep. So this is the first episode of digging the rabbit hole. This is, I think it's gonna end up being a 5 part series.\u003C/p>\u003Cp>In future episodes, they're all available now. We're gonna release this in in one bundle, for you to watch. In the next episode, we're gonna talk about what gets made, how do we actually, you know, people across directors pitch shows into Matt and I. How do we decide what actually will get built and what are the purposes of different shows? What are the motivations and what are the kind of the decision factors that make that happen.\u003C/p>\u003Cp>Then we're gonna talk about the process that we've created that allows us to output such a huge amount of content while not actually having any individual, like, owning director's TV. Like, this is this is one of the many projects that are run, and that is that is enabled by strong processes and playing into our team's strengths and weaknesses and building processes that that, account for those. We'll talk about that as well. Then we'll talk about the actual technical build, this platform right here. It's part of our website.\u003C/p>\u003Cp>How does it work? Spoiler, of course, it utilizes directors to manage content, but we'll also dig into the code, and see how that all gets pulled through. And then finally, we will chat with some of our field team around some of the early reception for this platform and how it's been going so far. So I think that's I think that's it, Matt.\u003C/p>\u003Cp>Speaker 1: That's it. Thanks for having me.\u003C/p>\u003Cp>Speaker 0: Thanks for thanks for coming. And until the next episode, bye for now.\u003C/p>\u003Cp>Speaker 1: Bye.\u003C/p>","Hello, everyone, and welcome to the first episode of digging the rabbit hole. This is a series created almost in response to having quite a lot of interest into how this whole platform you're watching this show on came to be. Joining me today is my friend and colleague, Matt. Would you like to introduce yourself? Yeah. Sure. Hey, everyone. I'm Matt Minor. Demand gen marketing, all of the things that you think of when it comes to marketing that's kind of undermined domain. So great to meet you. Excellent. And well, we've met the audience might be meeting you for the first time. The in this first episode, I wanted to talk about the inception of directors TV as a project that our team even chose to pick up and work on. And this project was was your brainchild, really. It's been very much been a team effort to get it to work and get it out the door, but the inception of it was yours. So I'd love if we could talk a bit about why we're even bothering with this, how it came about inspiration, stuff like that. Yeah. Yeah. So, to give you a little background on me and my background, I come from like kind of when you think of marketing, like everybody hates marketing because marketers ruined it from like the SAS world. So it was all about like, how can I quickly get an MQL? And you probably are familiar with this where people go and download ebooks and you have to give up your email and then you're immediately hounded by SDRs so they can hit that quota and then get the revenue somehow or some way. And I think that's put a lot of, I think it's I think it's really tarnished marketing because at the core of it is like we just want to connect people with a solution that's going to make their life better. That's it. And last year was my first experience in the dev tool world and actually marketing to developers and engineers and found out that they have very good meters. So the traditional playbooks don't work. And it was hard to learn that as an experience, but I think it made us all better and us as a company better because we realized we have to build relationships at scale. And the way to do that, I think, is by creating actual good content. And a lot of this came from your domain of DevRel. And how can we marry that with, like, the traditional marketing of connecting people to solutions? So those two things combined with the rise of AI last year that came out of nowhere, and I found a lot of, like, the content being put out was just overly, like it was. It's garbage. It's garbage. It's, hey, I generated garbage. Exactly. Yeah. Very garbage. And you can't I mean, you could use a tool like HeyGen to create, like, fake videos. But I think the way of the future is no actual one to 1 you watching somebody. And I think that's why people are addicted to TikTok and YouTube and all that stuff. So kind of a long winded answer, but that's kind of where the idea generated was, like an amalgamation of, like, all of these things of how can we create really good content that cuts through the noise that is helpful and doesn't, you know, isn't like us chasing the almighty dollar. Like, how can we actually help the ecosystem? Yeah. And, I we will make a good developer relations practitioner practitioner out of you yet, mister Miner, because that's exactly that is the discipline of DevRel. And what this project really has become is almost expanding that outside of just the realm of DevRel, at least at directors and across the entire organizations as we have created shows that not only benefit lots of teams goals, but also get them involved. So that's been really, really pleasant as well. Can we talk a little bit about why we're not just then creating a bunch of shows on YouTube Because that is a completely viable approach. Right? We could be creating content on platforms where developers already are. And Yeah. So no. That's a great, great question and great audience there because, obviously, YouTube is, like, the 2nd largest. It might I think it might have even eclipsed Google is like the largest search engine that people that people use the most used, I guess. And this is one hesitation we had when we were coming up with the idea and producing shows. And we're basically taking, we're taking YouTube out of the we're taking YouTube out of the equation and we're going to build it ourselves, which is like, but there's billions of people that use YouTube and we're starting from ground. So discovery engine. It's a discovery engine. Exactly. Yeah. So, actually, I had a great conversation with Anthony Canada, who's the CEO over at Audience Plus, which they have a platform that does what we're doing with with, DirectTV. They built like a sass around it all around own media. They're really building that. They're doing a really good job. And I actually asked that question. I was like, look, we're we're basically discovering this or we're basically abandoning this giant discovery platform and starting from scratch. And he was like, you know, when you go to YouTube, like, very seldom do people hang out on YouTube, watch out like hours of content like they do on Netflix. They they go to Netflix to binge. They go to YouTube for like the quick highlights. And same thing with TikTok. Like you go to TikTok, you've got 30 to 62nd videos and you're just scrolling through kind of that. Yeah. Getting that endorphin hit and then like going to the next one sort of thing. So he's like, well, what he said was we're finding a lot of companies are starting to put their best content on YouTube and like cutting out the short snippets, the best bits, the highlights, basically, and then pushing people back to their own media because that's what own media is like. You you own the audience. You're not, renting it from YouTube or Google. You're giving them the good stuff. And then if they really, truly like what you're doing and you're getting by it, then they'll come to your platform and subscribe. So that's the reasoning behind it. It's kind of an interesting dynamic for sure. But the the not the renting your audience is something I was hoping you were gonna say because I think that's that's so so true. And the other benefit of owned platform and not just own media, but own platform is you get to you get the almost editorial decision around the curation of content. I feel like on YouTube and other platforms, their recommendation engine doesn't work always in the benefit of your audience, right? It works in the benefit of the goals of the platform. And you can present it in the way that makes sense for you and your audience. Right? We've trimmed a bunch of fat. If you look at a YouTube player or any of these platforms, you know, you look at the players and the pages that house the media, and we are very direct. We are very like, here is the content, here is the necessary information to help you get the most of it and move up move on. Now here's the next the next part if there is one or whatever. Here's some related content. We we have curated that experience quite intentionally for people as well. Mhmm. Yeah. We don't have availability elsewhere. No. Yeah. And, like, just personal, like, experience. Like, when I go to YouTube, I have a 2 year old daughter, so I've got Paw Patrol intermixed with like marketing and a mix of music videos. It's it's curated to me and my interests. But, as like a professional, I I can't go to YouTube and and use it. I I typically go to LinkedIn, which is, you know, another, channel that's own media. I go to, like, Hockey Stack, which is a, they have a own media channel, which is really good. Watch a few videos there, podcasts. I have a few select things I go to, but there's no one single place I can go that has a bunch of really good content to help me get better. And that's kind of what we're trying to build. And these these platforms, like you mentioned, HockeyStack, I've seen their platform too. It's very much aimed at their audience marketers. Right? And there isn't a lot out there that is aimed at this this audience that directors has, which is primarily developers, not exclusively, but primarily developers. There aren't a lot, if any, platforms for them. So I think that's interesting too. Don't get me wrong. There's a lot of video content out there for developers, curated video content too, but a lot of it is instructional. What we're doing now is we are it's purely around upskilling and continued professional development. And we're trying to and we'll talk about this in a in a future episode of Digging the Rabbit Hole. We've curated a content library, which is a little more multifaceted around all of the interests that our audience might have. Yeah. No. And we talked to Jason Linkedorf about this too. And he he also believes this is where media content, it's all going for the developer world. So, it's just really cool to have, like, that mindshare with, like, somebody like Jason, who's obviously doing an incredible job building building a brand, putting out incredible shows. And I think it is, like he says, like, the the industry is going that way. So it's just cool to to play a part in it in what we're doing with Directus TV. Yeah. Awesome. Before we wrap up this first episode of Dicking the Rabbit Hole, was there anything you wanted anything else you wanted to talk about in terms of the inception of the oh, another interesting note that I I have actually. The inception of this platform happened in March 2023, being a very small scrappy marketing team. It it was mentioned, you know, it had some headspace for a few weeks and it never really got off the ground. Right? It never became a thing we did. The whole thing came up. We finished our 1st leap week, our 1st week of announcements at the end of October 2023, and then there was a void left in our hearts. What what what fills this huge amount of stress now? Yeah. Exactly. And and it literally between, like, the 1st week of November and, like, just before Christmas when we released director's TV, that was the entire window in which the whole thing was formalized, built, content was made and edited and released. It was about a 6 week period, and we continue to work in that scrappy way. There's a future episode on our process and how we've managed to and how we've managed to make this work. But yeah, was there anything else you want to talk about in terms of inception? No, I just remember actually, I remember the stand up that we had and I was like, hey, like, like content's like doing really well. What if we just all, like, made our own video series and we had our own, like, Netflix sort of thing? Yeah. And everybody was a content house. Yeah. Everybody was like, Oh, yeah, maybe one day, because we had so many different things going on. But as time went on and we found content was going really well, and we were able to actually produce really good content. And we have a lot of incredible people, people in this team like, John and Pedro, who are sales reps, and they host podcasts with, you know, engineering leaders and they're willing to jump in. We even did like a. Trace talks, by the way, for people watching this. You can watch that now. But this is the first place I've worked where everybody wants to join in and help build content. Absolutely. And like do good content. And I think if you have that buy in with the team, it's a lot easier to pull off. So we're we're continuing getting there. I'm really excited with what we've done so far. And don't sell yourself short, Kevin. Like, you're the one that pulled all this together. So you're you're the linchpin of all this happening. So it always helps to have somebody like that on the team that can project manage and Thank you very much. I'll I'll pay you for that compliment later. Yep. So this is the first episode of digging the rabbit hole. This is, I think it's gonna end up being a 5 part series. In future episodes, they're all available now. We're gonna release this in in one bundle, for you to watch. In the next episode, we're gonna talk about what gets made, how do we actually, you know, people across directors pitch shows into Matt and I. How do we decide what actually will get built and what are the purposes of different shows? What are the motivations and what are the kind of the decision factors that make that happen. Then we're gonna talk about the process that we've created that allows us to output such a huge amount of content while not actually having any individual, like, owning director's TV. Like, this is this is one of the many projects that are run, and that is that is enabled by strong processes and playing into our team's strengths and weaknesses and building processes that that, account for those. We'll talk about that as well. Then we'll talk about the actual technical build, this platform right here. It's part of our website. How does it work? Spoiler, of course, it utilizes directors to manage content, but we'll also dig into the code, and see how that all gets pulled through. And then finally, we will chat with some of our field team around some of the early reception for this platform and how it's been going so far. So I think that's I think that's it, Matt. That's it. Thanks for having me. Thanks for thanks for coming. And until the next episode, bye for now. Bye.","published",[142,152],{"people_id":143},{"id":144,"first_name":145,"last_name":146,"avatar":147,"bio":148,"links":149},"82b3f7e5-637b-4890-93b2-378b497d5dc6","Kevin","Lewis","a662f91b-1ee9-4277-8c9d-3ac1878e44ad","Director of Developer Experience at Directus",[150],{"url":131,"service":151},"website",{"people_id":153},{"id":154,"first_name":155,"last_name":156,"avatar":157,"bio":158,"links":159},"ca1ac688-ecac-4f25-a4e9-7daf52c8235a","Matt","Minor","b4402ab0-41e4-4fc6-8bf0-769bf39ff114","Director of Demand Generation at Directus",[160],{"url":134,"service":151},[],{"id":163,"number":135,"year":164,"episodes":165,"show":171},"5a656532-6f30-42e9-9a11-24b0b9041642","2024",[122,166,167,168,169,170],"4aa1ba58-7820-40a4-9196-5e186be53f3a","8fc804e1-786d-4a14-bddd-74d2785b20a6","3262bf03-ab28-45e1-a824-c0418b29927a","8fdf7563-f9e4-4321-ae64-d009b0fddfaf","1db8f535-b44b-4b5d-9937-a922ae7560db",{"title":172,"tile":173},"Digging the Rabbit Hole","19c63cdb-35e3-457f-97fd-653500c9eff7",{"id":166,"slug":175,"season":163,"vimeo_id":176,"description":177,"tile":178,"length":179,"resources":8,"people":180,"episode_number":185,"published":136,"title":186,"video_transcript_html":187,"video_transcript_text":188,"content":8,"seo":8,"status":140,"episode_people":189,"recommendations":192},"shows","918834415","In this episode, Bryant and Kevin discuss what shows are being commissioned and why. ","514df5ce-fbc9-41fc-972b-99da764eb893",18,[181,182],{"name":130,"url":131},{"name":183,"url":184},"Bryant Gillespie","https://directus.io/team/bryant-gillespie",2,"The Shows","\u003Cp>Speaker 0: Hello, and welcome to the 2nd episode of Digging the Rabbit Hole. This is a series where we dive into the conception creation and initial feedback around directors TV, this platform, which you are watching this show on. And joining me today is my friend and colleague. Bryant, would you like to introduce yourself?\u003C/p>\u003Cp>Speaker 1: Yes. Yes. I so for a long time, I was the resident YouTube guy, but now that we've got some more faces, happy to be a part of the SIEV. I'm Bryant, a developer advocate here at Directus, and, yeah, create a ton of videos and content. You'll find me on the 100 apps series.\u003C/p>\u003Cp>Speaker 0: A 100 apps and some other upcoming series as well, short hops, the joy of theming, which will be announced the day this goes live so that these these exist, and others as well. Absolutely. In this chat, I wanted to talk a little bit about what actually gets made. We've already spoken about the conception of directors TV and in the future we'll talk about the process of actually getting stuff built. But there's this bit in the middle of actually thinking up shows and then as a team deciding which ones get commissioned into seasons.\u003C/p>\u003Cp>So I thought we could talk a little bit about that. And what better place to start? Yeah. Thank you. What better place to start than actually, I wanna talk about a 100 apps in a 100 hours.\u003C/p>\u003Cp>Could we actually open with you describing what the series is?\u003C/p>\u003Cp>Speaker 1: Yeah. So a 100 apps, 100 hours is basically me speed running, building a full app or or getting as far along as I can using Directus and whatever other tools are available at that point, whether it's, Nux for the front end or, even I I think some of the episodes make some chat gpt in there to, like, speed things along, but it's definitely like an meant to be entertainment, and a good showcase of, like, what is actually possible with tools like Directus. Like, what can you achieve in an hour?\u003C/p>\u003Cp>Speaker 0: And it's it's actually quite novel as well because it isn't an educational series. It's not like step by step come with me. I figured it out. You know, I'm gonna show you how to do it. No.\u003C/p>\u003Cp>We're watching you sweat for an hour figuring out how to do\u003C/p>\u003Cp>Speaker 1: it. Yeah. I it like, when I first started, and I can't remember exactly what the like, the foundational, like, hey, this is what we're gonna do moment was. It was just like, hey, we're I wanna build some cool stuff. We're gonna record it.\u003C/p>\u003Cp>I I think that's how this started.\u003C/p>\u003Cp>Speaker 0: I actually looked back at the pitch note for a 100 apps in a 100 hours, and the show was definitely originally called Brian Build Cool Shit, and it turned into a 100 apps in a 100 hours. I looked at the history of the pitch, which is kinda funny.\u003C/p>\u003Cp>Speaker 1: Yeah. Yeah. It's it's awesome to see how these things evolve. But, like, the I I can remember that, like, recording, like, the first couple of episodes, I was really, like, concerned because, you know, a lot of the other educational content that we do is is very polished and robust and, like, hey. We're gonna get you from point a to point b.\u003C/p>\u003Cp>But, like, what what they see in a 100 apps, 100 hours is is just me sweating through the real, like, warts and all. Like, there's there's no editing in between, like, the graphics and, like, the intros and everything. It's it's just, you know, one hour of me talking to myself as I build something.\u003C/p>\u003Cp>Speaker 0: And there are other show formats, of course. I think 100 Apps in a 100 Hours is probably one of the examples of a more novel format that we currently have. We definitely got some more in the works that I don't even think we will have announced by the time this show goes out. But we have, you know, I think quite a lot of our series at the moment are like straight up interview format. The specifics of what who is being interviewed and the topic in which they're being interviewed change from series to series.\u003C/p>\u003Cp>We have quite a lot of series based content trace talks where John and Pedro talk to engineering leaders about their career leading to being, you know, it's engineering leaders. There's learning things I love to hate, which is my series where it's nothing to do with directors. We just Yep. I I get people in who who are my friends, who know about tech that has some kind of reason I've been avoiding it and try and help me understand. And I hope that that helps the audience understand that's not conceited.\u003C/p>\u003Cp>I really do not know about these topics, and I really seek to learn about them in the time together.\u003C/p>\u003Cp>Speaker 1: I really dig the concept of that one of, like, hey, like, convince me. There's, like, that one meme that's like, there's a guy in the park, and it's like, hey. GraphQL is bad. Like, convince me, or GraphQL is great. Convince me.\u003C/p>\u003Cp>So I I love the concept of that one.\u003C/p>\u003Cp>Speaker 0: Do you wanna know what? Convincing is a degree. Like, the way that show opens is I say, right. Let me level set. Here's what I think I know about the topic.\u003C/p>\u003Cp>So we're not gonna go from 0. Like, here's what I think I know about the topic. Help me get to that. And here are my skepticism or uncertainties. Help me navigate those.\u003C/p>\u003Cp>So it's not even convincing. Like, we did an episode AI for devs, and I was like, I'm not not trying to convince me to use AI tools here in my development practice. I just wanna see how people use it and challenge some of the assumptions I have, which was successfully done. Web 3, it wasn't convinced me, you know, that I that I wanna build web 3 apps. It's I just do not understand how they they work.\u003C/p>\u003Cp>Yeah.\u003C/p>\u003Cp>Speaker 1: It turned the light on for me. Exactly.\u003C/p>\u003Cp>Speaker 0: So that there's that series. There's, beyond the call where Esther interviews people who build directors extensions about the extensions that they've built in their journey, their journey using direct. So so they all have different vibes, but that is an interview format. Then we have quite instructional educational content like stack up or like quick connect, which is all about or make it real time, which are like step by step tutorials that you can pause and, you know, do yourself and and they are definitely more polished and considered.\u003C/p>\u003Cp>Speaker 1: I think, hey, like, one of the questions that I I probably already know the answer to this, but it, like, yeah, the expectations for Directus TV, right, would probably be like, hey. Here's a bunch of content that's exclusively focused on Directus. And, you know, as what the ringleader of the Directus TV circus, I guess you could call it, That's, hey, that's cool, I guess. It's very organized and and well constructed, but, you know, there's a lot of different content, and not all of it's specifically about direct us. Like Exactly.\u003C/p>\u003Cp>Was that decision made?\u003C/p>\u003Cp>Speaker 0: Because then you're only drawing people who already wanna know about direct us. You know, learning things I love to hate is an example of a show where I think in one of the 5 episodes, there is there is like an obvious lead back to direct assist the GraphQL episode. And it was about like the selective querying. And the fact that you can do that with direct to says REST API as well. But other than that, that is just a general interest series because we know you and I, as people who do developer relations, that we know what we want to watch, we know what our peers want to watch and find interesting.\u003C/p>\u003Cp>Don't get me wrong, enough of that content needs to help people discover and understand and be successful with and expand their usage of director. Sure. But that is not every show. At that point, you know, you're basically just building out tutorials and various ilks. And it's very self serving.\u003C/p>\u003Cp>And that isn't what we're doing here. We're trying to, you know, well, what are we trying to do? It depends on the show, right? So, you know, I think all of our shows exist to do one of a number of things or one or more of a number of things. To educate absolutely, to build relationships with with our guests for the interview series.\u003C/p>\u003Cp>We have to highlight stories from our community members and give them a platform where we have a reasonable sized platform. You know, we can we can boost them or simply to entertain because they're fun. And they're interesting. And there's more of those coming up too. So depends on the show, right?\u003C/p>\u003Cp>The balance needs to be that it's net positive for directors, but just by providing that content is net is net benefit.\u003C/p>\u003Cp>Speaker 1: So also that needs to be very interesting and fun to do some of these shows as well.\u003C/p>\u003Cp>Speaker 0: Yeah. Absolutely. I'm having a blast putting shows together, whether I'm doing it from, like, an operational standpoint and other people are, like, recording raw footage and conceptualizing them or I'm the person putting them together as well. So we take some time to talk about and actually, I wanna ask you, I wanna set the scene. Answer ask the question answer the question and ask you what you think because I'm curious.\u003C/p>\u003Cp>Right? So in our in our next episode, we're gonna talk a bit about the process from pitch to release of a of a series. But just focusing in on that first step, we get an idea. And we have a space internally where we ask people to pitch internally. So not just ever, I'm not just marketing, but across the org, sales success engineering, great.\u003C/p>\u003Cp>Pitch a show idea, and we can help people, you know, navigate it. And every time they people want to pitch, we ask them to actually fill in a quite annoying format. Like we ask them to put in work upfront. We ask them to give us the rough concept. Think about the format.\u003C/p>\u003Cp>Think about who is the audience of this because not every show is for developers, I think especially not going forward. You know, many shows are there for technical people, but not all software developers. What does it aim to do for us? Like, what is what does directors get out of this? Are we gonna be educating, building relationships, you know, building positive community and so on or entertaining.\u003C/p>\u003Cp>We say, who is gonna be involved in this? Is it just you? Is it you and guests? Is it you and other colleagues and so on? What's the length of a season?\u003C/p>\u003Cp>Speaker 1: And It's crucial to that part.\u003C/p>\u003Cp>Speaker 0: Yeah. I think so too. And outline the first three episodes. And that obviously requires stepping back and really having a think upfront. And I'm kind of curious, like, we also this information upfront to once we go, all share a vision of how the show is going to materialize.\u003C/p>\u003Cp>How has that been for you? I'm curious as someone who has pitched many shows. So,\u003C/p>\u003Cp>Speaker 1: it like, for me, ideas come from many different places. And, like, some of the pitches that I've put together have obviously been, like, very, I would call, weak just because it's like, hey. An idea pops into\u003C/p>\u003Cp>Speaker 0: my light on detail.\u003C/p>\u003Cp>Speaker 1: There you go. Light on detail. Right? Because it's either like, it's popped up by, a trigger on some other content that I was watching. Like, hey.\u003C/p>\u003Cp>This could be a, you know, like, a watching a game show, for instance. Oh, hey. This might make a interesting series around x, y, and z on direct to CV or on a walk with my kids. So as far as, like, the the pitching process, like, it creating the ideas, I take influences everywhere. So, like, the ideas never stop.\u003C/p>\u003Cp>As far as, like, which ones to pursue, I I think, like, I use it as a holding tank and then let it sit for a day. Yeah. And then if I come back if I come back to it and I'm like, hey. I really wanna pursue this. This is this is still good, then I would flesh it out.\u003C/p>\u003Cp>So there's a lot for me in there that are, like, half baked, But, you're not saying it's not a great idea, but just, like, other ideas were\u003C/p>\u003Cp>Speaker 0: Yeah. Better or or they take more time. Because, I mean, that's also worth noting. You know, the initial release of directors TV and the initial slate of shows, which I'll call the winter slate, right, the winter 2023 slate. As today, on the day of this release, we've announced our spring slate for 2024.\u003C/p>\u003Cp>They take a different amount of effort. When we launched directors TV, it was 6 weeks from conception to release. And there was quite a lot of new content. I think we created 8 new shows, we had some content already that we that we packaged up and released on directors TV as well. And that's how we kind of seeded our initial content.\u003C/p>\u003Cp>And our initial release was a ton of interview content because interview content doesn't take a lot of effort. Once you have a guest committed and you have a rough format outlined, which you can do in a couple of bullet points, you can rinse and repeat that that format and generate lots of fantastic content. Instructional content, however, takes a lot more time. 100 acts in a 100 hours is an incredible format. Like, I'm I'm so happy with how you've, like, formatted it because it is quite a high impact series, both in terms of entertainment and I would say education, not in terms of how to build use cases, but understanding that these use cases can be built in direct us.\u003C/p>\u003Cp>Speaker 1: Yeah. I look at it as inspiration\u003C/p>\u003Cp>Speaker 0: is what I'm sure. But the in its very conception, the format is low on time. You know, there's maybe I I I mean, how much prep do you do before you hit record and spend an hour?\u003C/p>\u003Cp>Speaker 1: Do you know? On on things like Netflix or Airbnb, like, obviously, users of those applications, so I've got a fair bit of what's going on. For some of the other ones, like a PIM or some of the other use cases, just like a a quick Google search. And I wanted to keep it that way. And, you know, we've we've had a a fair bit of feedback from folks that are like, hey.\u003C/p>\u003Cp>I'm I'm expecting educational content, but that's kind of, like, you know, goes against the grain of the the concept of the show of, like What\u003C/p>\u003Cp>Speaker 0: what what do you mean? Feedback in a later episode, but 100 acts in a 100 hours will feature in that because you've hit you've hit on something really interesting around meeting expectations. But we're doing something new, so we're also having to rebuild the expectations and and correct expectations and\u003C/p>\u003Cp>Speaker 1: Yeah. Too. And that's that plays into, like, the ideas as well. It's like, hey. Is this gonna be well received?\u003C/p>\u003Cp>You know? One of the one of the other shows that I had a ton of fun recording was dev thoughts, which are, like, dev dad jokes, but, essentially, they were\u003C/p>\u003Cp>Speaker 0: 2 of them.\u003C/p>\u003Cp>Speaker 1: Yeah. Yeah. They were stolen from SNL, the old, Jack Handy deep thoughts skit, for those who who are familiar with SNL. But, like, our audience is, you know, international. And without knowing that skit from SNL, does this land or not?\u003C/p>\u003Cp>You know? So there was there's a lot of that that factors into, like, should we pursue this show or not?\u003C/p>\u003Cp>Speaker 0: Absolutely. Absolutely. Yeah. No. I I I think you nailed it there.\u003C/p>\u003Cp>But what's interesting, though, is this feel like the initial release of director's TV was a little light on technical content. Actually, it was a lot of interviews and that's that is because it only took 6 weeks to materialize. But as we produce our as we release our spring slate and work on our summer and even our 4th slate at this point in time, really, we're getting to fill out these different content types, including more novel, really, really, I think quite exciting formats that are just gonna I think they're gonna be hits like I really I the things I would love to watch. And so, yeah, I'm just so I'm so excited for folks to enjoy our spring slate of shows and to see what else we have coming. Some of those more novel formats, though, will take a lot more production time.\u003C/p>\u003Cp>And that's why now that has to be factored in to the length of a season to whether it can even go ahead and the timeline on which we can produce it as well. Thank you, Brian, for joining me. I've had a blast talking about this.\u003C/p>\u003Cp>Speaker 1: Well, this is the first time that we've this is kind of like our postmortem internally. Right? Because we developed this thing in 6 weeks, hit the ground running, and and since then, it's been both feet on the gas. Like, hey. Let's keep going.\u003C/p>\u003Cp>You know, let's deliver new content. So We're we're now where we're at is is been yeah. This is fun.\u003C/p>\u003Cp>Speaker 0: I agree. And, yeah, I we're now at the point where we have enough content that is produced that is going out. You know, it's hit it's it's done. It's it's the editing is finished. It's ready, but it is scheduled to go when it goes.\u003C/p>\u003Cp>But we are now looking ahead. And so we have time now and only now really to to look at and talk about how this all came about. And I I I'm talking about it. It's quite nice to, you know, revalidate some of those decisions we previously made. And as we finish out the season with some initial feedback from our audience and our communities and our customers, It'll be interesting to see how the future of directors TV may, even if it's just process driven or, you know, changing what we commission or the ratios of education versus entertainment versus interview and, you know, community highlighting and all of that, how that may change over time.\u003C/p>\u003Cp>Last month, I looked at the numbers. Last month, we released over 8 shows, we released 27 episodes and about 12 hours of content, which is wild. Mind blowing. Exactly. Right?\u003C/p>\u003Cp>Exactly. Wicked, thank you so much for joining me, and thank you so much for joining us. We'll see you in the next episode. Bye for now. Yeah.\u003C/p>\u003Cp>Thanks, Kevin.\u003C/p>","Hello, and welcome to the 2nd episode of Digging the Rabbit Hole. This is a series where we dive into the conception creation and initial feedback around directors TV, this platform, which you are watching this show on. And joining me today is my friend and colleague. Bryant, would you like to introduce yourself? Yes. Yes. I so for a long time, I was the resident YouTube guy, but now that we've got some more faces, happy to be a part of the SIEV. I'm Bryant, a developer advocate here at Directus, and, yeah, create a ton of videos and content. You'll find me on the 100 apps series. A 100 apps and some other upcoming series as well, short hops, the joy of theming, which will be announced the day this goes live so that these these exist, and others as well. Absolutely. In this chat, I wanted to talk a little bit about what actually gets made. We've already spoken about the conception of directors TV and in the future we'll talk about the process of actually getting stuff built. But there's this bit in the middle of actually thinking up shows and then as a team deciding which ones get commissioned into seasons. So I thought we could talk a little bit about that. And what better place to start? Yeah. Thank you. What better place to start than actually, I wanna talk about a 100 apps in a 100 hours. Could we actually open with you describing what the series is? Yeah. So a 100 apps, 100 hours is basically me speed running, building a full app or or getting as far along as I can using Directus and whatever other tools are available at that point, whether it's, Nux for the front end or, even I I think some of the episodes make some chat gpt in there to, like, speed things along, but it's definitely like an meant to be entertainment, and a good showcase of, like, what is actually possible with tools like Directus. Like, what can you achieve in an hour? And it's it's actually quite novel as well because it isn't an educational series. It's not like step by step come with me. I figured it out. You know, I'm gonna show you how to do it. No. We're watching you sweat for an hour figuring out how to do it. Yeah. I it like, when I first started, and I can't remember exactly what the like, the foundational, like, hey, this is what we're gonna do moment was. It was just like, hey, we're I wanna build some cool stuff. We're gonna record it. I I think that's how this started. I actually looked back at the pitch note for a 100 apps in a 100 hours, and the show was definitely originally called Brian Build Cool Shit, and it turned into a 100 apps in a 100 hours. I looked at the history of the pitch, which is kinda funny. Yeah. Yeah. It's it's awesome to see how these things evolve. But, like, the I I can remember that, like, recording, like, the first couple of episodes, I was really, like, concerned because, you know, a lot of the other educational content that we do is is very polished and robust and, like, hey. We're gonna get you from point a to point b. But, like, what what they see in a 100 apps, 100 hours is is just me sweating through the real, like, warts and all. Like, there's there's no editing in between, like, the graphics and, like, the intros and everything. It's it's just, you know, one hour of me talking to myself as I build something. And there are other show formats, of course. I think 100 Apps in a 100 Hours is probably one of the examples of a more novel format that we currently have. We definitely got some more in the works that I don't even think we will have announced by the time this show goes out. But we have, you know, I think quite a lot of our series at the moment are like straight up interview format. The specifics of what who is being interviewed and the topic in which they're being interviewed change from series to series. We have quite a lot of series based content trace talks where John and Pedro talk to engineering leaders about their career leading to being, you know, it's engineering leaders. There's learning things I love to hate, which is my series where it's nothing to do with directors. We just Yep. I I get people in who who are my friends, who know about tech that has some kind of reason I've been avoiding it and try and help me understand. And I hope that that helps the audience understand that's not conceited. I really do not know about these topics, and I really seek to learn about them in the time together. I really dig the concept of that one of, like, hey, like, convince me. There's, like, that one meme that's like, there's a guy in the park, and it's like, hey. GraphQL is bad. Like, convince me, or GraphQL is great. Convince me. So I I love the concept of that one. Do you wanna know what? Convincing is a degree. Like, the way that show opens is I say, right. Let me level set. Here's what I think I know about the topic. So we're not gonna go from 0. Like, here's what I think I know about the topic. Help me get to that. And here are my skepticism or uncertainties. Help me navigate those. So it's not even convincing. Like, we did an episode AI for devs, and I was like, I'm not not trying to convince me to use AI tools here in my development practice. I just wanna see how people use it and challenge some of the assumptions I have, which was successfully done. Web 3, it wasn't convinced me, you know, that I that I wanna build web 3 apps. It's I just do not understand how they they work. Yeah. It turned the light on for me. Exactly. So that there's that series. There's, beyond the call where Esther interviews people who build directors extensions about the extensions that they've built in their journey, their journey using direct. So so they all have different vibes, but that is an interview format. Then we have quite instructional educational content like stack up or like quick connect, which is all about or make it real time, which are like step by step tutorials that you can pause and, you know, do yourself and and they are definitely more polished and considered. I think, hey, like, one of the questions that I I probably already know the answer to this, but it, like, yeah, the expectations for Directus TV, right, would probably be like, hey. Here's a bunch of content that's exclusively focused on Directus. And, you know, as what the ringleader of the Directus TV circus, I guess you could call it, That's, hey, that's cool, I guess. It's very organized and and well constructed, but, you know, there's a lot of different content, and not all of it's specifically about direct us. Like Exactly. Was that decision made? Because then you're only drawing people who already wanna know about direct us. You know, learning things I love to hate is an example of a show where I think in one of the 5 episodes, there is there is like an obvious lead back to direct assist the GraphQL episode. And it was about like the selective querying. And the fact that you can do that with direct to says REST API as well. But other than that, that is just a general interest series because we know you and I, as people who do developer relations, that we know what we want to watch, we know what our peers want to watch and find interesting. Don't get me wrong, enough of that content needs to help people discover and understand and be successful with and expand their usage of director. Sure. But that is not every show. At that point, you know, you're basically just building out tutorials and various ilks. And it's very self serving. And that isn't what we're doing here. We're trying to, you know, well, what are we trying to do? It depends on the show, right? So, you know, I think all of our shows exist to do one of a number of things or one or more of a number of things. To educate absolutely, to build relationships with with our guests for the interview series. We have to highlight stories from our community members and give them a platform where we have a reasonable sized platform. You know, we can we can boost them or simply to entertain because they're fun. And they're interesting. And there's more of those coming up too. So depends on the show, right? The balance needs to be that it's net positive for directors, but just by providing that content is net is net benefit. So also that needs to be very interesting and fun to do some of these shows as well. Yeah. Absolutely. I'm having a blast putting shows together, whether I'm doing it from, like, an operational standpoint and other people are, like, recording raw footage and conceptualizing them or I'm the person putting them together as well. So we take some time to talk about and actually, I wanna ask you, I wanna set the scene. Answer ask the question answer the question and ask you what you think because I'm curious. Right? So in our in our next episode, we're gonna talk a bit about the process from pitch to release of a of a series. But just focusing in on that first step, we get an idea. And we have a space internally where we ask people to pitch internally. So not just ever, I'm not just marketing, but across the org, sales success engineering, great. Pitch a show idea, and we can help people, you know, navigate it. And every time they people want to pitch, we ask them to actually fill in a quite annoying format. Like we ask them to put in work upfront. We ask them to give us the rough concept. Think about the format. Think about who is the audience of this because not every show is for developers, I think especially not going forward. You know, many shows are there for technical people, but not all software developers. What does it aim to do for us? Like, what is what does directors get out of this? Are we gonna be educating, building relationships, you know, building positive community and so on or entertaining. We say, who is gonna be involved in this? Is it just you? Is it you and guests? Is it you and other colleagues and so on? What's the length of a season? And It's crucial to that part. Yeah. I think so too. And outline the first three episodes. And that obviously requires stepping back and really having a think upfront. And I'm kind of curious, like, we also this information upfront to once we go, all share a vision of how the show is going to materialize. How has that been for you? I'm curious as someone who has pitched many shows. So, it like, for me, ideas come from many different places. And, like, some of the pitches that I've put together have obviously been, like, very, I would call, weak just because it's like, hey. An idea pops into my light on detail. There you go. Light on detail. Right? Because it's either like, it's popped up by, a trigger on some other content that I was watching. Like, hey. This could be a, you know, like, a watching a game show, for instance. Oh, hey. This might make a interesting series around x, y, and z on direct to CV or on a walk with my kids. So as far as, like, the the pitching process, like, it creating the ideas, I take influences everywhere. So, like, the ideas never stop. As far as, like, which ones to pursue, I I think, like, I use it as a holding tank and then let it sit for a day. Yeah. And then if I come back if I come back to it and I'm like, hey. I really wanna pursue this. This is this is still good, then I would flesh it out. So there's a lot for me in there that are, like, half baked, But, you're not saying it's not a great idea, but just, like, other ideas were Yeah. Better or or they take more time. Because, I mean, that's also worth noting. You know, the initial release of directors TV and the initial slate of shows, which I'll call the winter slate, right, the winter 2023 slate. As today, on the day of this release, we've announced our spring slate for 2024. They take a different amount of effort. When we launched directors TV, it was 6 weeks from conception to release. And there was quite a lot of new content. I think we created 8 new shows, we had some content already that we that we packaged up and released on directors TV as well. And that's how we kind of seeded our initial content. And our initial release was a ton of interview content because interview content doesn't take a lot of effort. Once you have a guest committed and you have a rough format outlined, which you can do in a couple of bullet points, you can rinse and repeat that that format and generate lots of fantastic content. Instructional content, however, takes a lot more time. 100 acts in a 100 hours is an incredible format. Like, I'm I'm so happy with how you've, like, formatted it because it is quite a high impact series, both in terms of entertainment and I would say education, not in terms of how to build use cases, but understanding that these use cases can be built in direct us. Yeah. I look at it as inspiration is what I'm sure. But the in its very conception, the format is low on time. You know, there's maybe I I I mean, how much prep do you do before you hit record and spend an hour? Do you know? On on things like Netflix or Airbnb, like, obviously, users of those applications, so I've got a fair bit of what's going on. For some of the other ones, like a PIM or some of the other use cases, just like a a quick Google search. And I wanted to keep it that way. And, you know, we've we've had a a fair bit of feedback from folks that are like, hey. I'm I'm expecting educational content, but that's kind of, like, you know, goes against the grain of the the concept of the show of, like What what what do you mean? Feedback in a later episode, but 100 acts in a 100 hours will feature in that because you've hit you've hit on something really interesting around meeting expectations. But we're doing something new, so we're also having to rebuild the expectations and and correct expectations and Yeah. Too. And that's that plays into, like, the ideas as well. It's like, hey. Is this gonna be well received? You know? One of the one of the other shows that I had a ton of fun recording was dev thoughts, which are, like, dev dad jokes, but, essentially, they were 2 of them. Yeah. Yeah. They were stolen from SNL, the old, Jack Handy deep thoughts skit, for those who who are familiar with SNL. But, like, our audience is, you know, international. And without knowing that skit from SNL, does this land or not? You know? So there was there's a lot of that that factors into, like, should we pursue this show or not? Absolutely. Absolutely. Yeah. No. I I I think you nailed it there. But what's interesting, though, is this feel like the initial release of director's TV was a little light on technical content. Actually, it was a lot of interviews and that's that is because it only took 6 weeks to materialize. But as we produce our as we release our spring slate and work on our summer and even our 4th slate at this point in time, really, we're getting to fill out these different content types, including more novel, really, really, I think quite exciting formats that are just gonna I think they're gonna be hits like I really I the things I would love to watch. And so, yeah, I'm just so I'm so excited for folks to enjoy our spring slate of shows and to see what else we have coming. Some of those more novel formats, though, will take a lot more production time. And that's why now that has to be factored in to the length of a season to whether it can even go ahead and the timeline on which we can produce it as well. Thank you, Brian, for joining me. I've had a blast talking about this. Well, this is the first time that we've this is kind of like our postmortem internally. Right? Because we developed this thing in 6 weeks, hit the ground running, and and since then, it's been both feet on the gas. Like, hey. Let's keep going. You know, let's deliver new content. So We're we're now where we're at is is been yeah. This is fun. I agree. And, yeah, I we're now at the point where we have enough content that is produced that is going out. You know, it's hit it's it's done. It's it's the editing is finished. It's ready, but it is scheduled to go when it goes. But we are now looking ahead. And so we have time now and only now really to to look at and talk about how this all came about. And I I I'm talking about it. It's quite nice to, you know, revalidate some of those decisions we previously made. And as we finish out the season with some initial feedback from our audience and our communities and our customers, It'll be interesting to see how the future of directors TV may, even if it's just process driven or, you know, changing what we commission or the ratios of education versus entertainment versus interview and, you know, community highlighting and all of that, how that may change over time. Last month, I looked at the numbers. Last month, we released over 8 shows, we released 27 episodes and about 12 hours of content, which is wild. Mind blowing. Exactly. Right? Exactly. Wicked, thank you so much for joining me, and thank you so much for joining us. We'll see you in the next episode. Bye for now. Yeah. 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