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Riber","https://meetings.hubspot.com/mriber",[524,525,526,527,528,529,530,531,532,533,534,535,536,537,538,539,540,541,542,543,544,545,546,547,548,549,550,551,552,553,554,555,556,557,558,559,560,561,562,563,564,565,566,567,568,569,570,571,572,573,574,575,576,577,578,579,580,581,582,583,584,585,586,587,588,589,590,591,592,593,594,595,596,597,598,599,600,601,602,603,604,605,606,607,608,609,610,611,612,613,614,615,616,617,618,619,620,621,622,623,624,625,626,627,628,629,630,631,632,633,634,635,636,637,638,639,640,641,642,643,644,645,646,647,648,649,650,651,652,653,654,655,656,657,658,659,660,661,662,663,664,665,666,667,668,669,670,671,672,673,674,675,676,677,678,679,680,681,682,683,684,685,686,687,688,689,690,691,692,693,694,695,696,697,698,699,700,701,702,703,704,705,706,707,708,709,710,711,501,712,713],"Albania","ALB","Algeria","DZA","Andorra","AND","Angola","AGO","Austria","AUT","Belgium","BEL","Benin","BEN","Bosnia and Herzegovina","BIH","Botswana","BWA","Bulgaria","BGR","Burkina Faso","BFA","Burundi","BDI","Cameroon","CMR","Cape Verde","CPV","Central African Republic","CAF","Chad","TCD","Comoros","COM","Côte d'Ivoire","CIV","Croatia","HRV","Czech Republic","CZE","Democratic Republic of Congo","COD","Denmark","DNK","Djibouti","DJI","Egypt","EGY","Equatorial Guinea","GNQ","Eritrea","ERI","Estonia","EST","Eswatini","SWZ","Ethiopia","ETH","Finland","FIN","France","FRA","Gabon","GAB","Gambia","GMB","Ghana","GHA","Greece","GRC","Guinea","GIN","Guinea-Bissau","GNB","Hungary","HUN","Iceland","ISL","Ireland","IRL","Italy","ITA","Kenya","KEN","Latvia","LVA","Lesotho","LSO","Liberia","LBR","Libya","LBY","Liechtenstein","LIE","Lithuania","LTU","Luxembourg","LUX","Madagascar","MDG","Malawi","MWI","Mali","MLI","Malta","MLT","Mauritania","MRT","Mauritius","MUS","Moldova","MDA","Monaco","MCO","Montenegro","MNE","Morocco","MAR","Mozambique","MOZ","Namibia","NAM","Niger","NER","Nigeria","NGA","North Macedonia","MKD","Norway","NOR","Poland","POL","Portugal","PRT","Republic of Congo","COG","Romania","ROU","Rwanda","RWA","San Marino","SMR","São Tomé and Príncipe","STP","Senegal","SEN","Serbia","SRB","Seychelles","SYC","Sierra Leone","SLE","Slovakia","SVK","Slovenia","SVN","Somalia","SOM","South Africa","ZAF","South Sudan","SSD","Spain","ESP","Sudan","SDN","Sweden","SWE","Tanzania","TZA","Togo","TGO","Tunisia","TUN","Uganda","UGA","United Kingdom","GBR","Vatican City","VAT","Zambia","ZMB","Zimbabwe","ZWE","UK","Germany","Netherlands","Switzerland","CH","NL",{"id":442,"company_logo":715,"person_image":716,"person_name":717,"person_title":718,"quote":719,"button":8},"71ae7c28-e06d-4d50-bc54-f3bfb3f580e9","28551be6-e1de-4465-96ac-b292e7d7c89a","Suzanne Smagala-Potts","Sr. Manager of Digital Development","\u003Cp>Directus is definitely making us a lot more capable than we would be trying to go it alone.\u003C/p>",{"id":447,"content":721,"color":722},"\u003Cp dir=\"ltr\">These days, capturing and maintaining audience attention can be a near-impossible task. \u003C/p>\n\u003Cp dir=\"ltr\">For \u003Ca href=\"https://www.ripleys.com\" target=\"_blank\" rel=\"noopener\">Ripley Entertainment\u003C/a>, an attraction company that’s been astounding audiences since 1918 with its bizarre facts and oddities at Ripley’s Believe It or Not!, and Ripley’s Aquariums that provides guests with a fun, interactive, educational experience while building an understanding of the natural world, this challenge was amplified by an aging digital infrastructure.\u003C/p>\n\u003Cp dir=\"ltr\">From its humble beginnings as a newspaper cartoon to a global entertainment company with over 100 attractions in ten countries, Ripley's has consistently evolved to meet audience expectations. \u003C/p>\n\u003Cp dir=\"ltr\">However, their online presence was struggling to keep pace with their innovative spirit.\u003C/p>\n\u003Cp dir=\"ltr\">The company's web ecosystem, spread across multiple Wordpress multisite installations, had become a patchwork of inconsistent designs and user experiences. This digital fragmentation was at odds with Ripley's legacy of captivating audiences with unified, engaging content.\u003C/p>\n\u003Cp dir=\"ltr\">For a brand that prides itself on leaving lasting impressions on visitors, it was clear that their digital presence needed to be just as remarkable as their attractions. \u003C/p>\n\u003Cp dir=\"ltr\">Suzanne Smagala-Potts – Senior Manager of Digital Development at Ripley's – led her team as they embarked on a search for a modern, flexible content management system that could unify their digital assets and set the stage for future growth.\u003C/p>\n\u003Ch2>The Search for a Solution\u003C/h2>\n\u003Cp>\u003Cimg src=\"https://marketing.directus.app/assets/d934c67d-1337-43e3-a9fd-ac269f004703?width=2880&height=1620\" alt=\"Ripleys-Attractions\">\u003C/p>\n\u003Cp dir=\"ltr\">Ripley's digital team faced a monumental task. They needed to consolidate multiple websites, improve brand consistency, and enhance the user experience across all their digital touchpoints.\u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"We decided to go scorched earth, get rid of everything, and build from scratch,\" recalled Smagala-Potts. \"We needed more robust tech stacks to really accomplish the goals that we wanted.\"\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">The team's wishlist was extensive. They needed a platform that could:\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" role=\"presentation\">Consolidate all content under a single domain for improved SEO\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Support multiple languages to cater to their global audience\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Provide granular user permissions for different teams and roles\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Offer a flexible content management system for their vast library of oddities and stories\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">Ripley's issued an RFP and began evaluating various content management systems with help from their agency partner, \u003Ca href=\"https://studio.ey.com/\" target=\"_blank\" rel=\"noopener\">EY Design Studio\u003C/a>. Many vendors offered standard demos, but one stood out from the crowd.\u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"When we had our demo with Directus, they absolutely incorporated everything I had asked for, explaining how it can be accomplished,\" Smagala-Potts recalled. \"It was definitely a personalized one.\"\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">This attention to detail and customer-centric approach resonated with the Ripley's team, and – along with the robust feature-set – was ultimately the deciding factor to go with Directus. \u003C/p>\n\u003Ch2>Implementation and Migration\u003C/h2>\n\u003Cp>\u003Cimg src=\"https://marketing.directus.app/assets/15bd2506-6c3e-4781-93f0-9371c6c87086.png?width=2880&height=1620\" alt=\"Ripleys-Aquarium\">\u003C/p>\n\u003Cp>With Directus selected as their new CMS, Ripley's embarked on a digital transformation journey that would radically reshape their online presence.\u003C/p>\n\u003Cp dir=\"ltr\">The implementation process was a collaborative effort between Ripley's, their agency partner, EY Design Studio and the Directus team. \u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"Whenever we had questions, we would get on calls and bring in tech experts from the Directus side,\" Smagala-Potts noted. \"They would always get us in the right direction for how best to incorporate what we were looking for.\"\u003C/p>\n\u003C/blockquote>\n\u003Cp>Key features implemented included:\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">\u003Cstrong>Unified Domain.\u003C/strong> All Ripley's content was consolidated under ripleys.com, improving SEO and brand consistency. \u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">\u003Cstrong>Multilingual Support.\u003C/strong> The new system enabled easy translation and management of content across multiple languages.\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">\u003Cstrong>Granular Permissions.\u003C/strong> Directus's robust roles and permissions system allowed Ripley's to give appropriate access to different teams and departments.\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">\u003Cstrong>Enhanced Content Management.\u003C/strong> The team leveraged Directus's flexible content structure to manage their vast array of oddities, stories, and attraction information.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"The standardization and templating is making it very useful for our end-users, and it's easy to use for a non-tech user to be able to go in and create content,\" Smagala-Potts said.\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">The transition from their old system to Directus was smooth, with the team quickly adapting to the new platform. The implementation not only solved Ripley's immediate challenges but also opened up new possibilities for their digital strategy.\u003C/p>\n\u003Ch2 dir=\"ltr\">Results and Impact\u003C/h2>\n\u003Cp dir=\"ltr\">The implementation of Directus has transformed Ripley's digital presence, delivering impressive results that even Robert Ripley's himself might find hard to believe.\u003C/p>\n\u003Ch3>📈 Quantitative Improvements\u003C/h3>\n\u003Cp dir=\"ltr\">Ripley's saw significant improvements in key performance metrics. \u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"Since we launched our site, our conversion rates have improved by 7 percent compared to the prior year,\" Smagala-Potts revealed.\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">Even more impressively, \"Engagement times saw a 53 percent lift,\" she added.\u003C/p>\n\u003Cp dir=\"ltr\">These numbers underscore the dramatic impact of their digital overhaul. The new platform is serving their business more effectively and allowing them to market more confidently.\u003C/p>\n\u003Ch3>💬 Qualitative Improvements\u003C/h3>\n\u003Cp dir=\"ltr\">Beyond the numbers, the Directus implementation has revolutionized how Ripley's manages and presents its content.\u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"It's very easy to learn Directus and get competent on it quickly,\" Smagala-Potts notes. The user-friendly interface has empowered both technical and non-technical staff to contribute effectively.\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">The unified platform has also enhanced brand consistency across all of Ripley's digital properties. \u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"We wanted to call it 'digging down the rabbit hole.' We wanted them to keep exploring,\" Smagala-Potts explains, describing how they can now seamlessly guide visitors through their vast array of content.\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">Content creation and management have been streamlined, with the team now able to update information across multiple channels from a single platform. This efficiency has been particularly crucial for managing time-sensitive information about their various attractions.\u003C/p>\n\u003Ch2 dir=\"ltr\">Ongoing Evolution – Expanding the Unbelievable\u003C/h2>\n\u003Cp>\u003Cimg src=\"https://marketing.directus.app/assets/63e5e769-bd34-49dd-9942-7f77c85de473?width=2880&height=1620\" alt=\"Ripleys Blog\">\u003C/p>\n\u003Cp dir=\"ltr\">True to their spirit of constant innovation, Ripley's isn't resting on their laurels. The team continues to explore new ways to leverage Directus and expand their digital capabilities.\u003C/p>\n\u003Ch3 dir=\"ltr\">Expanding User Base\u003C/h3>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"We're about to onboard about 40 to 50 new users with limited roles specific to their markets,\" Smagala-Potts said. This expansion will empower location managers to update critical information like operating hours and ticket prices, ensuring visitors always have the most up-to-date information.\u003C/p>\n\u003C/blockquote>\n\u003Ch3 dir=\"ltr\">Ecommerce Integration\u003C/h3>\n\u003Cp dir=\"ltr\">One of the most exciting developments on the horizon is the integration of ecommerce functionality into Directus.\u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"The biggest project that's coming down the road is incorporating ecom into Directus,\" Smagala-Potts said. This integration will allow for a seamless ticket-buying experience that matches the visual appeal and functionality of the main site.\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">\"We're going to be building upsell capability into our ticketing portal. So as visitors buy tickets, we offer things like: 'Oh, you bought this, would you like to add on a penguin painting experience or a stingray experience?'\" she added, highlighting the potential for increased revenue through a more engaging purchase process.\u003C/p>\n\u003Ch3 dir=\"ltr\">Continuous Improvement\u003C/h3>\n\u003Cp dir=\"ltr\">The team at Ripley's has embraced a culture of continuous improvement, regularly identifying new ways to enhance their digital presence.\u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"We have a whole list of goals that we're looking to accomplish within the next couple of months like adding new components or adding new connections,\" Smagala-Potts says.\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">These improvements range from implementing editorial workflows to creating more dynamic content displays, all aimed at further engaging their audience and further simplifying internal processes.\u003C/p>\n\u003Ch3 dir=\"ltr\">Partnership for the Future\u003C/h3>\n\u003Cp dir=\"ltr\">Throughout this ongoing evolution, the partnership with Directus continues to be a key factor in Ripley's success.\u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"Directus gives us the technology backbone that we need, but allows us the ability to make it customized for our experience,\" Smagala-Potts notes.\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">This flexibility and support position Ripley's to continue pushing the boundaries of digital engagement, ensuring their online presence remains as captivating and unbelievable as the attractions they're known for.\u003C/p>\n\u003Ch2 dir=\"ltr\">A New Chapter for Ripley Entertainment\u003C/h2>\n\u003Cp>\u003Cimg src=\"https://marketing.directus.app/assets/8c388280-34c5-4795-8c41-01c6f97be8a0?width=2880&height=1620\" alt=\"Ripleys-Attractions\">\u003C/p>\n\u003Cp dir=\"ltr\">Ripley's has always been about pushing boundaries and showcasing the extraordinary. With Directus, they've brought that same spirit of innovation to their digital presence.\u003C/p>\n\u003Cp dir=\"ltr\">The transformation has been nothing short of remarkable:\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">A 7% increase in conversion rates\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">A staggering 53% lift in engagement times\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">A unified, cohesive brand experience across all digital touchpoints\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Empowered teams with streamlined content management processes\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">But perhaps the most significant outcome is how this digital transformation has positioned Ripley's for the future. \u003C/p>\n\u003Cp dir=\"ltr\">With plans for ecommerce integration, expanded user bases, and continuous improvements, Ripley's is set to keep amazing audiences in the digital space just as they have in their physical attractions for over a century.\u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\"Directus is definitely making us a lot more capable than we would be trying to go it alone,\" Smagala-Potts said.\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">The partnership between Ripley's, EY Design Studio, and Directus demonstrates the power of the right technology in the hands of an innovative team.\u003C/p>\n\u003Cp>\u003Cstrong id=\"docs-internal-guid-031cd278-7fff-b600-a8d3-5992585eb7a9\">\u003C/strong>\u003C/p>","foreground",1773850379341]