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",{"id":432,"description":8},"88287b12-3d32-42d7-9f65-7ea0d38259e8",{"name":434,"job_title":435,"image":436,"slug":437},"Lori Maupas","Content Writer","1a470999-370f-4050-90a4-b0bf868463fe","lori-maupas",[439,444,448,452],{"id":440,"collection":441,"item":442,"spacing":8,"sort":443},"d93bae07-d2fd-4ce6-8562-289f49711735","block_richtext","a6717426-93b8-4981-8d3d-811ebef06ef2",1,{"id":445,"collection":441,"item":446,"spacing":8,"sort":447},"bb7579ae-cfab-4d4c-bdcc-80f81f4f56f1","4c976d59-d623-4a42-8221-90c18006c691",2,{"id":449,"collection":441,"item":450,"spacing":8,"sort":451},"db0d0549-affe-4ee8-8d60-c2e8cabb30d7","59e4572c-e377-4ef8-b7ef-ea166d8e06d9",3,{"id":453,"collection":441,"item":454,"spacing":8,"sort":455},"37b4da78-a5cc-4dce-a857-de4dee1a7ab8","44909424-0284-4b14-8ba3-ed05117f954a",4,{"title":83},{"title":458,"meta_description":459,"no_follow":267,"no_index":267,"canonical_url":8,"json_ld":8},"OTS vs PIM: Best Choice for E-commerce | Directus","Compare off-the-shelf vs PIM systems for e-commerce. 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No spam - we promise. 🙂","2a1ce79b-5635-40f7-8723-ccb9e9174522",{"id":474,"alignment":476,"show_labels":267,"inline":267,"form":477},"left",{"hubspot_form_id":478,"typeform_form_id":8,"route_to_meeting_link_on_success":267},"d57a69e4-6f43-4768-a600-5f7d30306260",{"reps":480},[481,537],{"name":482,"sdr":8,"link":483,"countries":484,"states":486},"John Daniels","https://meet.directus.io/meetings/john2144/john-contact-form-meeting",[485],"United States",[487,488,489,490,491,492,493,494,495,496,497,498,499,500,501,502,503,504,505,506,507,508,509,510,511,512,513,514,515,516,517,518,519,520,521,522,523,524,525,526,527,528,529,530,531,532,533,534,535,536],"Michigan","Indiana","Ohio","West Virginia","Kentucky","Virginia","Tennessee","North Carolina","South Carolina","Georgia","Florida","Alabama","Mississippi","New York","MI","IN","OH","WV","KY","VA","TN","NC","SC","GA","FL","AL","MS","NY","Connecticut","CT","Delaware","DE","Maine","ME","Maryland","MD","Massachusetts","MA","New Hampshire","NH","New Jersey","NJ","Pennsylvania","PA","Rhode Island","RI","Vermont","VT","Washington DC","DC",{"name":538,"link":539,"countries":540},"Michelle Riber","https://meetings.hubspot.com/mriber",[541,542,543,544,545,546,547,548,549,550,551,552,553,554,555,556,557,558,559,560,561,562,563,564,565,566,567,568,569,570,571,572,573,574,575,576,577,578,579,580,581,582,583,584,585,586,587,588,589,590,591,592,593,594,595,596,597,598,599,600,601,602,603,604,605,606,607,608,609,610,611,612,613,614,615,616,617,618,619,620,621,622,623,624,625,626,627,628,629,630,631,632,633,634,635,636,637,638,639,640,641,642,643,644,645,646,647,648,649,650,651,652,653,654,655,656,657,658,659,660,661,662,663,664,665,666,667,668,669,670,671,672,673,674,675,676,677,678,679,680,681,682,683,684,685,686,687,688,689,690,691,692,693,694,695,696,697,698,699,700,701,702,703,704,705,706,707,708,709,710,711,712,713,714,715,716,717,718,719,720,721,722,723,724,725,726,727,728,518,729,730],"Albania","ALB","Algeria","DZA","Andorra","AND","Angola","AGO","Austria","AUT","Belgium","BEL","Benin","BEN","Bosnia and Herzegovina","BIH","Botswana","BWA","Bulgaria","BGR","Burkina Faso","BFA","Burundi","BDI","Cameroon","CMR","Cape Verde","CPV","Central African Republic","CAF","Chad","TCD","Comoros","COM","Côte d'Ivoire","CIV","Croatia","HRV","Czech Republic","CZE","Democratic Republic of Congo","COD","Denmark","DNK","Djibouti","DJI","Egypt","EGY","Equatorial Guinea","GNQ","Eritrea","ERI","Estonia","EST","Eswatini","SWZ","Ethiopia","ETH","Finland","FIN","France","FRA","Gabon","GAB","Gambia","GMB","Ghana","GHA","Greece","GRC","Guinea","GIN","Guinea-Bissau","GNB","Hungary","HUN","Iceland","ISL","Ireland","IRL","Italy","ITA","Kenya","KEN","Latvia","LVA","Lesotho","LSO","Liberia","LBR","Libya","LBY","Liechtenstein","LIE","Lithuania","LTU","Luxembourg","LUX","Madagascar","MDG","Malawi","MWI","Mali","MLI","Malta","MLT","Mauritania","MRT","Mauritius","MUS","Moldova","MDA","Monaco","MCO","Montenegro","MNE","Morocco","MAR","Mozambique","MOZ","Namibia","NAM","Niger","NER","Nigeria","NGA","North Macedonia","MKD","Norway","NOR","Poland","POL","Portugal","PRT","Republic of Congo","COG","Romania","ROU","Rwanda","RWA","San Marino","SMR","São Tomé and Príncipe","STP","Senegal","SEN","Serbia","SRB","Seychelles","SYC","Sierra Leone","SLE","Slovakia","SVK","Slovenia","SVN","Somalia","SOM","South Africa","ZAF","South Sudan","SSD","Spain","ESP","Sudan","SDN","Sweden","SWE","Tanzania","TZA","Togo","TGO","Tunisia","TUN","Uganda","UGA","United Kingdom","GBR","Vatican City","VAT","Zambia","ZMB","Zimbabwe","ZWE","UK","Germany","Netherlands","Switzerland","CH","NL",{"id":454,"content":732,"color":733},"\u003Ch2 data-pm-slice=\"1 1 []\">\u003Cspan data-color=\"transparent\">Uptime, guaranteed\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan data-color=\"transparent\">One of the key aspects of Directus is that it can be self-hosted. This means you have the option to host it on your own servers so you have complete control. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Don’t want to self-host? That’s ok – Directus offers \u003Ca href=\"https://directus.io/cloud\" target=\"_blank\" rel=\"noopener\">cloud-hosted solutions\u003C/a> as well, on reliable cloud infrastructure with strong uptime guarantees, so your system remains accessible and data continuously available no matter what happens. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Since Directus allows for greater control over your data, you can implement your own backup strategies to ensure data redundancy and continuous access to your data, even if there's an issue with the primary hosting environment. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Whether self-hosted or cloud-hosted, Directus can be configured to easily handle traffic spikes and large amounts of data. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Plus our \u003Ca href=\"https://directus.io/toolkit/connect\" target=\"_blank\" rel=\"noopener\">API-first architecture\u003C/a> means that data can be accessed and managed through APIs, enabling more robust and flexible data integration and retrieval, even if the primary interface is experiencing issues.\u003C/span>\u003C/p>\n\u003Cp>\u003Ca href=\"https://directus.cloud/register\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan data-color=\"transparent\">\u003Cu>Create a project with Directus today\u003C/u>\u003C/span>\u003C/a>\u003Cspan data-color=\"transparent\">, and see how easy it is to build out engaging digital projects.\u003C/span>\u003C/p>","foreground",{"id":446,"content":735,"color":733},"\u003Ch2 data-pm-slice=\"1 1 []\">\u003Cspan data-color=\"transparent\">With OTS solutions, downtime can cost you\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan data-color=\"transparent\">OTS ecommerce solutions are great for getting started quickly, but can lead to several data-related issues when they go down. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">It may be impossible to retrieve or update critical product information –  descriptions, pricing and inventory levels –  which can disrupt the entire sales process, from updating product listings to processing customer orders. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Even when the site is up, the platform may not be able to handle traffic spikes or a massive increase in product listings without performance issues. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">\u003Ca href=\"https://directus.io/solutions/product-information-management\" target=\"_blank\" rel=\"noopener\">Product information management (PIM)\u003C/a> can become a challenge, especially for rapidly growing businesses or those with large, complex product catalogs. When customers can’t view accurate product information, they become confused and frustrated, and you lose sales.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Another big problem? Integrations. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">OTS solutions may not integrate seamlessly with other business systems and applications you use, like your CRM or ERP – and that can result in data silos. As a result, real-time data synchronization with third-party tools stops during downtime, potentially leading to errors once the system is back online.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">But downtime and data management issues aren’t the only drawbacks to an OTS ecommerce platform. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">OTS platforms often rely on standardized templates and designs, so your site might end up looking generic and failing to stand out. Tailoring the user experience (UX) and the customer journey to match your brand's unique identity and your customers' specific needs can also be challenging. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">And while OTS solutions may seem cost-effective initially, over time, subscriptions, add-ons, transaction fees and upgrades can really add up.\u003C/span>\u003C/p>",{"id":450,"content":737,"color":733},"\u003Ch2 data-pm-slice=\"1 1 []\">\u003Cspan data-color=\"transparent\">Taking the headless approach\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan data-color=\"transparent\">While \u003Ca href=\"https://directus.io\" target=\"_blank\" rel=\"noopener\">Directus\u003C/a> is not a dedicated ecommerce platform like Shopify or Magento, its flexibility and API-driven nature mean it can be adapted for various uses, \u003Cem>including\u003C/em> ecommerce.  \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">For example, Directus can be used as a back-end PIM system to manage e-commerce product catalogs and content. As a headless CMS, it’s designed to be frontend agnostic, meaning you can pair it with the frontend application of your choice to create a seamless ecommerce experience across different channels like web, mobile, and even IoT devices.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Directus excels in managing content and could effectively handle the content aspects of an ecommerce site, such as product descriptions, images and blog posts. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">This makes it a good choice for content-heavy ecommerce sites. Plus, you can easily integrate shopping carts, payment processing and order management functionalities to complete your offering. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Directus can also easily scale to handle growing product inventories, without performance glitches.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">And here’s the kicker: As an \u003Ca href=\"https://directus.io/solutions/headless-cms\" target=\"_blank\" rel=\"noopener\">open-source Headless CMS\u003C/a>, Directus approaches uptime and data access slightly differently than fully-hosted, off-the-shelf solutions like Shopify. Here’s how.\u003C/span>\u003C/p>",{"id":442,"content":739,"color":733},"\u003Cp data-pm-slice=\"1 1 []\">\u003Cspan data-color=\"transparent\">Nothing’s more frustrating than driving to a physical store just to see a “Closed” sign hanging in the window. But it’s happened to all of us – and the typical response is to get back in the car and drive to another store that offers the same or similar products. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">Or you can go online – ecommerce stores are always available, right? Well, not always.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">In recent weeks, there have been numerous complaints about ecommerce sites powered by Shopify being down – and that’s a big problem for online retailers. Just one hour of downtime can equate to $1- 5 million in losses or more, according to an \u003C/span>\u003Ca href=\"https://itic-corp.com/category/year/2020/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan data-color=\"transparent\">\u003Cu>ITIC survey\u003C/u>\u003C/span>\u003C/a>\u003Cspan data-color=\"transparent\">. And many businesses are at risk – Shopify has \u003C/span>\u003Ca href=\"https://www.statista.com/statistics/950591/united-states-ecommerce-platforms-market-share/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan data-color=\"transparent\">\u003Cu>28% of the ecommerce market share\u003C/u>\u003C/span>\u003C/a>\u003Cspan data-color=\"transparent\">.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-color=\"transparent\">While Off-the-shelf (OTS) ecommerce solutions like Shopify or Magento have lots of redundant servers and checks and balances to prevent downtime for its customers, accidents happen. Issues with a server can result in myriad problems: pages might show up blank or with weird formatting, store pages may not be clickable or product information may be unavailable.\u003C/span>\u003C/p>",1773850362605]