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No spam - we promise. 🙂","2a1ce79b-5635-40f7-8723-ccb9e9174522",{"id":491,"alignment":493,"show_labels":267,"inline":267,"form":494},"left",{"hubspot_form_id":495,"typeform_form_id":8,"route_to_meeting_link_on_success":267},"d57a69e4-6f43-4768-a600-5f7d30306260",{"reps":497},[498,554],{"name":499,"sdr":8,"link":500,"countries":501,"states":503},"John Daniels","https://meet.directus.io/meetings/john2144/john-contact-form-meeting",[502],"United States",[504,505,506,507,508,509,510,511,512,513,514,515,516,517,518,519,520,521,522,523,524,525,526,527,528,529,530,531,532,533,534,535,536,537,538,539,540,541,542,543,544,545,546,547,548,549,550,551,552,553],"Michigan","Indiana","Ohio","West Virginia","Kentucky","Virginia","Tennessee","North Carolina","South Carolina","Georgia","Florida","Alabama","Mississippi","New York","MI","IN","OH","WV","KY","VA","TN","NC","SC","GA","FL","AL","MS","NY","Connecticut","CT","Delaware","DE","Maine","ME","Maryland","MD","Massachusetts","MA","New Hampshire","NH","New Jersey","NJ","Pennsylvania","PA","Rhode Island","RI","Vermont","VT","Washington DC","DC",{"name":555,"link":556,"countries":557},"Michelle Riber","https://meetings.hubspot.com/mriber",[558,559,560,561,562,563,564,565,566,567,568,569,570,571,572,573,574,575,576,577,578,579,580,581,582,583,584,585,586,587,588,589,590,591,592,593,594,595,596,597,598,599,600,601,602,603,604,605,606,607,608,609,610,611,612,613,614,615,616,617,618,619,620,621,622,623,624,625,626,627,628,629,630,631,632,633,634,635,636,637,638,639,640,641,642,643,644,645,646,647,648,649,650,651,652,653,654,655,656,657,658,659,660,661,662,663,664,665,666,667,668,669,670,671,672,673,674,675,676,677,678,679,680,681,682,683,684,685,686,687,688,689,690,691,692,693,694,695,696,697,698,699,700,701,702,703,704,705,706,707,708,709,710,711,712,713,714,715,716,717,718,719,720,721,722,723,724,725,726,727,728,729,730,731,732,733,734,735,736,737,738,739,740,741,742,743,744,745,535,746,747],"Albania","ALB","Algeria","DZA","Andorra","AND","Angola","AGO","Austria","AUT","Belgium","BEL","Benin","BEN","Bosnia and Herzegovina","BIH","Botswana","BWA","Bulgaria","BGR","Burkina Faso","BFA","Burundi","BDI","Cameroon","CMR","Cape Verde","CPV","Central African Republic","CAF","Chad","TCD","Comoros","COM","Côte d'Ivoire","CIV","Croatia","HRV","Czech Republic","CZE","Democratic Republic of Congo","COD","Denmark","DNK","Djibouti","DJI","Egypt","EGY","Equatorial Guinea","GNQ","Eritrea","ERI","Estonia","EST","Eswatini","SWZ","Ethiopia","ETH","Finland","FIN","France","FRA","Gabon","GAB","Gambia","GMB","Ghana","GHA","Greece","GRC","Guinea","GIN","Guinea-Bissau","GNB","Hungary","HUN","Iceland","ISL","Ireland","IRL","Italy","ITA","Kenya","KEN","Latvia","LVA","Lesotho","LSO","Liberia","LBR","Libya","LBY","Liechtenstein","LIE","Lithuania","LTU","Luxembourg","LUX","Madagascar","MDG","Malawi","MWI","Mali","MLI","Malta","MLT","Mauritania","MRT","Mauritius","MUS","Moldova","MDA","Monaco","MCO","Montenegro","MNE","Morocco","MAR","Mozambique","MOZ","Namibia","NAM","Niger","NER","Nigeria","NGA","North Macedonia","MKD","Norway","NOR","Poland","POL","Portugal","PRT","Republic of Congo","COG","Romania","ROU","Rwanda","RWA","San Marino","SMR","São Tomé and Príncipe","STP","Senegal","SEN","Serbia","SRB","Seychelles","SYC","Sierra Leone","SLE","Slovakia","SVK","Slovenia","SVN","Somalia","SOM","South Africa","ZAF","South Sudan","SSD","Spain","ESP","Sudan","SDN","Sweden","SWE","Tanzania","TZA","Togo","TGO","Tunisia","TUN","Uganda","UGA","United Kingdom","GBR","Vatican City","VAT","Zambia","ZMB","Zimbabwe","ZWE","UK","Germany","Netherlands","Switzerland","CH","NL",{"id":452,"content":749,"color":750},"\u003Cp dir=\"ltr\">As we gear up for another exciting year here at Directus, it’s a great time for a little thoughtful introspection about how we got here and where we’re headed next. \u003C/p>\n\u003Cp dir=\"ltr\">Although we’re a company that’s two decades in the making, we suddenly find ourselves in hypergrowth mode. \u003C/p>\n\u003Cblockquote>\n\u003Cp dir=\"ltr\">\u003Cem>So, can we really still call ourselves a startup?\u003C/em>\u003C/p>\n\u003C/blockquote>\n\u003Cp dir=\"ltr\">Well, yes. While some early-stage companies scramble to get to market first or capitalize on a trend before they even really understand what their audience wants or needs, there’s value in taking a more considered route.\u003C/p>\n\u003Cp dir=\"ltr\">Rather than being reactive, a prudent approach to building your product often pays off in the long run, not just for the company, but for your community as well.\u003C/p>\n\u003Cp dir=\"ltr\">The idea for Directus was born from a desire to optimize and simplify how we problem-solve for customers through a flexible, scalable, and configurable platform that could power a wide variety of digital projects.\u003C/p>\n\u003Cp dir=\"ltr\">At the time, I was running an agency, and every time we got a new client, our engineers would have to build a new backend from scratch.\u003C/p>\n\u003Cp dir=\"ltr\">I was frustrated with the inefficiency of building slightly different flavors of the same admin backend every time we started a new project. \u003C/p>\n\u003Cp dir=\"ltr\">My first concepts for a solution were akin to what is now known as a Headless CMS — though, keep in mind this term didn’t even exist yet (remember, it’s 2004… years before the iPhone was even released).\u003C/p>\n\u003Cp dir=\"ltr\">However, I realized this approach wouldn’t meet all the project requirements of our agency’s customers.\u003C/p>\n\u003Cp dir=\"ltr\">We needed a platform that would work for a wide range of data-driven projects — not just websites and blogs, but apps, digital kiosks, internal tools, and more. It needed to be completely unopinionated and able to leverage our customer’s existing database and tech stack. And it had to equally empower both technical and non-technical users.\u003C/p>\n\u003Cp dir=\"ltr\">Other platforms available off-the-shelf had taken an opposite approach, each purpose-built for a single, very specific problem. They got to market quickly because they only solved for that one current use case. But over time, as technology advanced and project needs expanded, those tools were equally quick to become outdated.\u003C/p>\n\u003Cp dir=\"ltr\">Building an agnostic, flexible, and resilient platform meant putting off the rewards of being first to market.\u003C/p>\n\u003Cp dir=\"ltr\">It meant delaying revenue and, instead, focusing on the product.\u003C/p>\n\u003Ch2 dir=\"ltr\">An idea takes flight\u003C/h2>\n\u003Cp dir=\"ltr\">I met Rijk van Zanten, now our CTO and Co-founder, about 7 years ago, sponsoring his Visa so we could work on Directus together here in the U.S.\u003C/p>\n\u003Cp dir=\"ltr\">We weren’t in it for the “quick buck.” We wanted to build a premium product, without technical debt, that would stand the test of time. One that could power a future landscape of unknown technologies and readily embrace new and evolving trends.\u003C/p>\n\u003Cp dir=\"ltr\">The difficult question was, “How do we ensure the platform will work for any digital project, both now and 10+ years from now?”\u003C/p>\n\u003Cp dir=\"ltr\">The answer was to take our time distilling all the specific features and requirements we’d seen over decades of building one-off projects, abstracting everything into an agnostic solution.\u003C/p>\n\u003Cp dir=\"ltr\">We spent years refactoring and iterating on Directus, never even thinking of monetization, since its efficiency was saving our agency so much money during client builds. Instead, we focused on making Directus a collaborative project, embracing new engineers from around the world, all joining us as contributors to our open source project.\u003C/p>\n\u003Cp dir=\"ltr\">Friends and family still didn’t understand why we were giving it all away for free, but we were in it for the long game. We had faith that as adoption spread, we’d find the right path forward.\u003C/p>\n\u003Cp dir=\"ltr\">We’ve come a long way since then, with over 28 million downloads and a lengthy list of enterprise customers finding value in Directus.\u003C/p>\n\u003Cp dir=\"ltr\">About a year ago, we worked with our community to ensure our software license fit a sustainable model — above all else, staying true to our open source roots.\u003C/p>\n\u003Ch2 dir=\"ltr\">A rising tide lifts all ships\u003C/h2>\n\u003Cp dir=\"ltr\">Directus has been entirely open source from the beginning. \u003C/p>\n\u003Cp dir=\"ltr\">We've had two decades' worth of input from our vast and growing community of developers and users. That’s a whole lot of value added to the platform. \u003C/p>\n\u003Cp dir=\"ltr\">As a result, we now have a platform that aligns with what organizations actually need — a composable CMS that can consume data from any source and be configured to power nearly any digital project. \u003C/p>\n\u003Cp dir=\"ltr\">At 200% growth YoY, we’re now outperforming the leaders in SaaS — and that’s all happened with our lean team of about 30 people over just a few short years. \u003C/p>\n\u003Cp dir=\"ltr\">But building a company the right way isn’t just about product — minimizing organizational debt is just as crucial. \u003C/p>\n\u003Cp dir=\"ltr\">Every stage of growth feels chaotic, but you can’t just follow a template, hire from recruiters, and expect to end up with the ideal team.\u003C/p>\n\u003Cp dir=\"ltr\">You need to take time to find the right people with the right mindset and skills — people with as much passion and dedication as the founders — and that’s what we have at Directus. \u003C/p>\n\u003Cp dir=\"ltr\">Sometimes it takes years or, well, decades to find the right core team. It wasn't until just recently that Directus built out its Sales and Marketing professionals to get the word out about our platform.\u003C/p>\n\u003Cp dir=\"ltr\">And we’re still scrappy.\u003C/p>\n\u003Cp dir=\"ltr\">Word of mouth among our developer community is still the primary way we attract new users. We don’t have the budget to spend tens of thousands on event booths and presentations at developer conferences. We rely on organic traffic to raise awareness and gain exposure to the audiences we hope to attract. \u003C/p>\n\u003Cp dir=\"ltr\">And it’s working. Why? Because the product has immense value — and that’s because we took the time to build it the right way, with the support of our hundreds of thousands of users who understand what we want to accomplish. \u003C/p>\n\u003Cp dir=\"ltr\">If you know me, you know I love using metaphors.\u003C/p>\n\u003Cp dir=\"ltr\">One that applies here is the idea of a “grassroots” effort. You plant the seeds naturally — thousands and thousands of them — and over time they grow into a healthy, thick, vibrant lawn that can weather the hot sun, cloudy stretches of shade, or torrential rain.\u003C/p>\n\u003Cp dir=\"ltr\">You’ll see faster results if you just lay down sod, but it’s not as hearty or diverse, and it won’t last as long. Deep roots stand the test of time.\u003C/p>\n\u003Ch2 dir=\"ltr\">A look ahead\u003C/h2>\n\u003Cp dir=\"ltr\">In the coming years, there's so much opportunity for Directus to win new logos as well as expand within our existing enterprise base.\u003C/p>\n\u003Cp dir=\"ltr\">Today’s investors are looking for capital efficiency. They want to partner with companies that are smart about how they spend their money. And that’s good news for Directus, because we've got a prudent business plan that accounts for every dollar we earn.\u003C/p>\n\u003Cp dir=\"ltr\">That’s how it has to be when you run an open source organization, whether you’re bootstrapping it with two founding members, or supporting 30 employees whose families rely on the success of your organization.\u003C/p>\n\u003Cp dir=\"ltr\">Directus continues to be the leading composable CMS on the market, from Fortune 500s to thousands of other organizations, agencies, developers, and digital enthusiasts worldwide. \u003C/p>\n\u003Cp dir=\"ltr\">We have one of the best workflows in software development — a real-world feedback loop. Two decades' worth of iterative development based on user feedback has resulted in a solid, robust, composable platform that our customers tell us they can’t live without.\u003C/p>\n\u003Cp dir=\"ltr\">We respond to feedback from our community of users and contributors, as well as what’s going on in the digital world, and we make adjustments. That’s how we continue to grow and adapt our platform to meet the current and future needs of our user base. And we don’t plan to stop any time soon.\u003C/p>\n\u003Cp dir=\"ltr\">I founded Directus well before I became a father — and this project is older than both of my kids combined. It’s very precious to me: I care deeply about the people, the software, and the community. \u003C/p>\n\u003Cp dir=\"ltr\">In the early days, I kept a dedicated counter on my desk to track our Github stars. In 2017, we had roughly 1,400 stars; that number has grown to 25,000, and I still get excited by every single new star I see come in (now tracked as a counter in my menu bar).\u003C/p>\n\u003Cp dir=\"ltr\">That’s what drives the team here at Directus: successfully meeting the dynamic needs of our growing community, and exceeding their expectations with a platform that fuels their creativity and powers their innovations.\u003C/p>\n\u003Cp dir=\"ltr\">So, whether you’re a past, present, or future user: Thank you for helping us write another chapter in our Directus story. Here’s to the next decade. 🥂\u003C/p>","foreground",{"id":442,"background":752,"padding":753,"background_image":8,"blocks":754},"dark-night","normal",[755],{"id":756,"collection":451,"item":757},57,"a11e2ee0-647e-45fd-b114-ad63591bd95a",{"id":757,"content":759,"color":750},"\u003Ch2>\u003Ca href=\"https://directus.io/tv/leap-week\" target=\"_blank\" rel=\"noopener\">Check out what we just released at Leap Week 02! 📣\u003C/a>\u003C/h2>",1773850365962]